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LEADERSHIP

Our executive leadership team boasts deep aviation services experience.

With a focus on safety, quality and customer service, they are leveraging their industry experience to positively impact our stakeholders.

LEADERSHIP TEAM
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Charlotte Cheatham.png
Name
Charlotte Cheatham
Title
Executive Vice President & COO
Description

Charlotte has held roles including SVP of Operations for Signature Flight Support, and SVP of Marketing and Customer Service for Landmark Aviation. She boasts more than 25 years of leadership, operations, integration, marketing, and customer service experience and earned her BS in Business Administration.

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Jay Gregory
Name
Jay Gregory
Title
Senior Vice President, Operations
Description
Jay has more than 20 years of aviation experience with most of his career being spent at NetJets in various leadership roles. He served as their Director of Procurement, Director of Global Quality & Service, Vice President of Business Operations, and Vice President of Maintenance Production, before taking on the role of Vice President of Service Hub Operations in 2017. This role makes him extremely qualified to take on oversight of our Service Hub operations. Jay earned his Bachelor of Science in Business Administration from The Ohio State University where he also earned an Executive MBA. He is a Six Sigma Blue Belt and holds his private pilot license with instrument rating and complex endorsement.

 

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Logan Turner
Name
Logan Turner
Title
Regional Vice President
Description

Logan is a United States Navy Veteran with more than a decade of aviation experience. He began his career as an Aircraft Detailer and quickly moved up the ranks, taking oversight of our BQK location within two years of hire, followed by a promotion to Director of our SAV operation, which is our largest and most complex operation. He has since held both operational and training leadership positions in his time with Prime Appearance, most recently in a senior role overseeing multiple operations in Georgia, Arizona, Pennsylvania, Washington DC, and the Carolinas and serving as our primary liaison with Gulfstream.

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Charlie Ferraro
Name
Charlie Ferraro
Title
Regional Vice Regional
Description

Charlie has more than 20 years of management experience with most of his career spent overseeing aviation operations. Most recently, he held the roles of Area Director for Signature Flight Support and Regional Vice President for Landmark Aviation. He earned his Bachelor of Arts in Business at Southwestern University and holds a commercial pilots certificate.

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Name
John Craft
Title
Vice President of Sales & Customer Support
Description

John Craft brings over 20 years of experience in the aircraft appearance industry. He began his career in 2002 with Piedmont Hawthorne, later part of Landmark Aviation, leading aircraft detailing operations. In 2006, he joined Immaculate Flight and played a key role in expanding it into the nation’s largest privately owned aircraft detailing company before its acquisition by Prime Appearance in 2025. John has held multiple leadership roles—including VP of Sales and President—building expertise across operations, training, and sales.

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Name
Jerad Gouge
Title
Senior Vice President, Operations
Description

Jerad is a certificated Airframe & Powerplant technician with more than 20 years of aviation and military experience. He has held operational leadership and fleet management roles in aircraft maintenance and refurbishment with NetJets and Hawker Beechcraft. Jerad is a veteran of the United States Air Force, earning a Purple Heart, Army Commendation, and Air Force Achievement Medal during his service.

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Zane Henderson
Name
Zane Henderson
Title
Regional Vice President
Description
Zane started his aviation career more than 15 years ago as a Line Service Tech for Atlantic Aviation. He was promoted into various management roles with Landmark Aviation, Signature Flight Support, and Astin Aviation, joining the Prime Appearance leadership team in 2022. He now oversees our operations in the Southeast, including those in Florida and Texas, and serves as our customer liaison for Duncan Aviation.

 

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Ethan Oppriecht
Name
Ethan Oppreicht
Title
Regional Vice President
Description

Ethan has nearly 25 years of aircraft detailing experience, starting his career as a Lead Technician. As our main customer liaison with Textron, he spent more than 15 years leading operations within Textron facilities before taking on a dynamic regional leadership role. He now oversees many of our Midwest operations, to include Wichita, Chicago, St. Louis, and the New England area.

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Name
Tim Bloch
Title
Regional Vice President
Description

Tim left law enforcement and began his aviation career more than eight years ago with Immaculate Flight. With a foundation of accountability, discipline, and attention to detail, he has steadily advanced through leadership roles including Operations Manager, Regional Operations Manager, Director of Operations, and Vice President of Operations. Today, he brings that same standards-driven mindset to Prime Appearance, helping teams deliver consistent aircraft appearance and world-class service.